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Newcomer Madsen Advertising Takes Gold


FORT LAUDERDALE, Fla., Madsen Advertising, a Fort Lauderdale based full service boutique agency is proud to announce winning 4 ADDY Awards from the Advertising Federation of Greater Fort Lauderdale and the Palm Beaches.

“We are thrilled to make the work for our clients, and as a very young agency, against fierce competition, we are proud to be able to say we are not only award winning, but Gold award winning.” says Meredith Madsen, owner of the firm. “To win across multiple categories in multiple mediums truly shows the versatility of our firm”

Madsen Advertising won Gold for client getAbstract for the getAbstract Intro Video, Silver for the getAbstract website,, where the video can also be seen. Madsen also picked up a Silver ADDY for getAbstract’s print campaign, and Silver for getAbstract’s Sales Brochure & Collateral.

“Working with Madsen Advertising has been great for getAbstract” says Global Marketing Manager Yessenia Batista, “Madsen Advertising was not only able to deeply understand our business and what we wanted to convey, but do so in such a compelling way that our customers really took notice. All the feedback on their work has been fantastic. They have succeeded in bringing our brand to the next level.”

The ADDY® Awards are the World's Largest Advertising Competition sponsored by the American Advertising Federation. The ADDY® Awards represents creative excellence by recognizing all forms of advertising.

About Madsen Advertising: Madsen Advertising is an award winning full service boutique agency located in Fort Lauderdale. They bring innovative solutions to real-world business challenges. Their mission is simple: To be Different: Agile. Intelligent. Innovative. Disruptive. Their philosophy simple: Make incredible creative. Never over promise and never under deliver.

Home-Grown South Florida Ad Agency Gives A Sweet Taste Of What They Can Do

take candy from strangers

Madsen Advertising Bursts Onto The Scene to Revolutionize Ad Industry.

Fort Lauderdale, FL March 28th, 2011

On March 27th, Meredith Madsen, Owner of Madsen Advertising showed Fort Lauderdale what the budding agency is all about. With several members of the creative team, Madsen Advertising hit the streets at the Centennial Festival at Riverwalk this past weekend with candy in hand to get people to do what they are conditioned not to; take candy from strangers.

"People are told from childhood not to take candy from strangers, but here we are, handing out candy to people enthusiastically taking it," Madsen describes. Attached to the candy is a card, which directs candy recipients to, a derivative of the website. Madsen herself surmises it best, "The goal is to change normal consumer behavior, be disruptive and create a shift in that behavior. So if Madsen Advertising can drive a marketing cynical consumer public to take candy from total strangers and then be intrigued enough to go to a website to see whom they got it from, imagine where we can take your company's brand."

Madsen Advertising specializes in taking small and mid-sized businesses to the next level. Services include: Branding, Marketing, Publicity, Design for Web and Print, Television and Radio and Photography. Madsen Advertising was created to revolutionize the advertising industry. To be different. Agile. Intelligent. Innovative. Disruptive. Their philosophy is simple: Make incredible creative. Never over promise and never under deliver.

More on Meredith - With an MBA in International Business and a BFA in Graphic Design, Meredith Madsen has a unique set of strategic and creative skills rarely found. These skills have served her well in 16 years of creative work experience generating unique targeted branding and marketing strategies. Meredith has a clear understanding of how to reach consumers in a multitude of channels and drive measurable sales growth in those areas for her clients.